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Wake up & dive in to TrueStart, the UK's new favourite coffee! Exceptional barista quality coffee, air-roasted for incredible depth of flavour. Dive into a super smooth medium roast. This delightfully rich coffee has luxurious chocolate notes throughout and absolutely no bitterness. Made with single-origin Colombian Arabica coffee, it tastes amazing black or white, hot or iced. TrueStart is a real treat that will make you feel great!